Tara has been clothing Kerala’s youngsters in adorable, hand-crafted designs since 1980. The babies who wore our first creations are now having babies of their own, not only in Kerala, but all around the world. This makes us happy. It also makes us realize that by making Tara available online, we can ensure that all our new little Keralites, and their international friends, are able to share the magic of a brand which not only cares about the tiny people who go inside the clothes, but the bigger hands that make the clothes. Tara is also about how much we value and care about hand made products and the empowerment of women from our villages.
Hand-embroidered detailing & light fabrics make up the quinttessential look of Tara’s products, each of which have a story, feature delightful designs and hold timeless appeal. We aren’t fans of machine-embroidery, in fact we wouldnt be able to assist so many local women if we ran a machine based, mass- production unit in a fixed location. We prefer our pieces to have the character and slight imperfections that they all hold, which serve as reminders of the story behind the brand.
Tara facilitates work for people who would otherwise not have the opportunity to feel the satisfaction of earning & contributing to the household income. We continuously welcome new hands into the family.